The New Techniques (and Big Money) Behind Political Ads

ICPR’s Policy Director Alisa Kaplan appeared on Chicago Tonight.

Via – WTTW

“The race for Illinois governor has been dominated by two massively wealthy candidates willing to self-fund their campaigns to the tune of hundreds of millions of dollars, tens of millions of which have gone toward a barrage of political advertising. But it’s not just candidates with seemingly unlimited self-funding – it’s also a media landscape with seemingly unlimited outlets.

Campaigns are buying TV ads, web banners, and producing a wealth of videos for social media, and they’re using technology to target voting blocs with ever-increasing precision.

“Digital media has given us the opportunity to send individual messages down to individual phones, tablets, whatever digital device you have,” said Judy Franks. She’s on the Integrated Marketing Communications faculty at Northwestern University’s Medill School of Journalism and is the author of “Media: From Chaos to Clarity.”’

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